Get started with Analytics

To start collecting basic data from a website or mobile app:

1. Create or sign in to your Analytics account:
   • Go to google.com/analytics
   • Click SIGN IN > Analytics.
   • Do one of the following:
     • To create an account, click More options > Create account.
     • To sign in to your account, enter the email address and password associated with the account.
2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
3. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
4. Follow the instructions to add the tracking code to your website or mobile app so you can collect data in you Analytics property.
    
   If you’re going to be collecting data from an app, familiarize yourself with the best practices for mobile-app analytics.